Jaguar | F-Type

Creation of illustrated monogram and guidelines to globally launch the new Jaguar F-Type sports car. Jaguar launched their much anticipated F-type sports car at the Paris Motorshow in 2012. A visual identity was required to firstly create excitement about the launch and then follow through as a permanent device to be used with all F-Type communications. This teaser film was created as a build up to unveiling the car for the first time. All motion by MPC London

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