Creation of illustrated monogram and guidelines to globally launch the new Jaguar F-Type sports car.
Jaguar launched their much anticipated F-type sports car at the Paris Motorshow in 2012. A visual identity was required to firstly create excitement about the launch and then follow through as a permanent device to be used with all F-Type communications. This teaser film was created as a build up to unveiling the car for the first time.
All motion by MPC London