On-going brand development work for Ingersoll, a watch company dating back to 1892. Playing on their heritage, the 'true original' concept was born.
Shot using an old photography technique popular in U.S.A. around 1890’s (known as Tintype). Images are developed directly onto metal plates, leaving no room for fakery or manipulation, each one is a one-off and true original.
All images shot on location in Austin, Texas by Lumiere Tintype